Guide to Fine Tune Your Website to Make it Search Engine Friendly

Once your website is hosted, you need to use various SEO tools to ensure that your website is structured well for the search engines to index your website properly. Google Webmasters Tools is a good tool to start with.

Once you have ensured the above, you need to popularize or market the website. You start by submitting the URL of your website(s) with the major search engines like Google, Yahoo and Bing. You can also register your website with Alexa and Jayde.Web CEO has some free tools to fine tune your website from SEO perspective.

Then you need to submit your website with various web directories to attract users and increase your website's ranking with Google and other search engines. If possible, you can buy some software like AceBit's Hello Engines professional. This software will do auto and manual submission of your website(s) to various internet web directories and search engines.

Other option to popularize your website is by advertising. Examples are Google AdWords or advertising with Yahoo and Bing. You can also opt for email marketing.

Advanced SEO strategies:

Ensure that your website has the proper keywords in place. Proper title, Meta tag, robots.txt and XML sitemap also plays an important role for some search engine rankings. "Scrub the web" provides one of the best tools in the market to check the meta tag, key word density etc. within your website.

The key to a decent Google page rank is normally a good number of relevant one way links to your website from other websites (Around 1000+ links should be decent enough - but again if the links are from renowned and relevant websites, then a much lower number can also be termed as decent).

Be sure to have the anchor text in place when building the links to your website (else, though the search engine finds the link to your website, but it will have no clue as to which are the keyword(s) for which your website was given the link in the first place. Two examples of links with appropriate anchor text are as follows:

Example 1: (this is the suggested Anchor Text - In the example "Top Web Hosting Services" is the keyword)

title=Top Web Hosting Services [type your website URL here ]Top Web Hosting Services

Example 2:

[url=type your website URL here]Top Web Hosting Services[/url]

If you are looking at gaining a high Google page rank for your website and if you have the funds for advanced marketing, you can also consider article marketing, submitting your website to Yahoo directory (Paid) and DMOZ (it's free but takes time to be listed), blogging, forum posting etc. There are many tools that help you in automating these steps but most of them are expensive. But yes some of these tools do work and help you get a decent Page rank!

A point to be noted is that if your website is new, sometimes Google sandbox the website for a while and during this period you might not see a good Page rank (or Zero Page rank) assigned to your website by Google. This is normal and nothing to panic. You just need to patiently wait for 6-8 months till Google assigns your website the Page rank that it deserves. (Point to be noted - "Zero Page" rank is different from "No Page Rank").

Finally, you can blog about your website's services and products in some of the popular blogs.

Happy hosting!

CITIZEN DIRECT | COACH OUTLET SALES BLOG

Beginner's Guide to Web Hosting

So you want to start a website? Where do you start? Let me start with basics:

You need the following to start a website:

1. Domain Name
2. The Web hosting account to host (install) your website (the computer that will store your web pages, HTML codes, databases if any).
3. You need to relate (attach) your Website with the Domain Name you created in the first step.

There are primary two types of firms in this space:
1. Domain registrars
2. Web hosting service providers

The point to note here is that most of the Hosting Service providers are either domain registrars themselves or they are tied up with other domain registrars. So in most cases you just need to approach a hosting service provider to register your domain and also to host your website.

What is hosting a website? Consider it as a server/computer where your website is installed! Well, you surely need some space to install your website!! - This space is provided by the web hosting service provider.

What is registering a domain? Once your website is installed on the computer as what I mentioned above, you need a web presence - a presence in the internet for people to reach you! So that web presence can be achieved by registering a domain account with a registrar (in most cases the hosting firm will do this for you for a small cost). If your web host assists you to register your domain then in most cases they will also relate your domain name with your web hosting account. So that if someone tried to access your domain name they will be directed to the location where you have installed or hosted your website (the computer where your web pages reside).

You have two options:

1. Register the domain name with a domain registrar and host (install) the website with another hosting service provider.
2. So why choose two different firms to start your website? - Hence in most cases you would want choose a hosting service provider who can also register the domain name for your website

Note: do not let the words - web hosts, web hosting services, web hosting firms etc. confuse you. All of them finally point to hosting your website.

Once you register with a web hosting service provider - they will provide a webhosting space for you to host your website and also register a domain for you. Yes, while choosing a domain name please ensure that you choose a name which is related to the content your website. You might need to do some trial and errors before you get the right term for your domain name because in most cases the domain name that sounds good to your website might be already taken or locked by someone else (Yes - the domain names are unique name across the internet). You can also use hyphens in your domain name to help make each word in the domain name stand out.

At this point what you do? How do you setup your website? You can use the integrated tools provided by the web hosting service providers else use some third party tools like xsitepro to build your website. Once you build your website you need to use a FTP tool to upload the website to the web hosting space provided to you and publish the website. Of late the blogging free software "wordpress" is getting popular to host websites because of it's flexibility to setup a full fledged website with practically no much knowledge of HTML or PHP programming.

What's next? You need to register your account by submitting your website's URL to major search engines like Google, yahoo and live.

If you are looking at popularizing your website even more then consider registering your website with alexa, registering your website with directory listing websites etc.

Hope this helps the newbie's in this space.

Route By Road | New Country Mag